Leading with Visibility



"A Chat w/ R Cool Safety Vest and its Founder Ruth Flemming"





The RCBCC Chamber is proud to spotlight R Cool Safety Vest, a Flemming LLC subsidiary and a standout member business that’s redefining visibility and safety with style and innovation. At the heart of the company is CEO Ruth Flemming, a visionary leader whose commitment to workplace safety and functional design has positioned R Cool as a go-to provider in the industry. We sat down with Ruth to learn more about her journey, what drives the brand, and how R Cool Safety Vest is making bold moves—one vest at a time.





RCBCC: To start, can you share a little about your background and what led you to where you are today?


RF: My introduction to business relationships began in the car ride to an event listening to my father and Reverend C. L. Franklin discuss church matters and the power of community-based organizations its connections and resources. These conversations were filled with truth, reverence, and strategy. I didn’t know it then, but those early experiences were planting seeds—seeds of education, service, and purpose. Years later, I was filled with excitement after being accepted into Howard University’s College of Fine Arts. But I quickly faced a roadblock: I couldn’t register for classes because of financial delays. I made a single call to Mr. Woods at Inner City Exchange, just looking for guidance. The next thing I knew, I was being interviewed by the local newspaper. The reporter asked, “What have you had to eat today?” I answered honestly—“a cupcake”—and explained I was waiting for my student loan to come through. The community’s response was astounding. People rallied around me. The mayor awarded me a scholarship for my community service work. But not everyone celebrated—my family received calls from others questioning, “Why should your daughter go to college and not mine?”


RCBCC: What inspired you to step into this field and launch your own business? Was there a defining moment or influence that sparked your path?


RF: "My mission was to create a solution for worker exposure to extreme heat and to promote wellness mind, body and soul. Develop and tested prototype of Design Patent and received Us patent. Our product has been tested by Major metropolitan Airport Hub buyer to Security Firm. As a result, clients confirmed our product R Cool Safety ® Vest Hi Vis provides cooling relief."


RCBCC: Every entrepreneur faces their share of early hurdles. What was one of the biggest challenges you encountered starting out, and how did you overcome it?


RF: When I first started my company, I believed in my product with my whole heart — a high-visibility safety vest designed not just to meet compliance standards, but to protect lives in the heat. I knew it could make a difference, especially for frontline workers, road crews, and outdoor laborers exposed to dangerous conditions.
But believing in your product is only one part of the journey. Getting it in front of the right buyer is the real challenge.


The Hidden Gatekeepers One of my biggest early challenges was figuring out how to connect with procurement specialists at major corporations and government agencies. I would reach out, send emails, make calls — and get nowhere. It was discouraging at first, because I realized I wasn’t just competing with other products. I was competing with lack of access to the right people.


So, I made a decision: I started attending pre-bid meetings. I didn’t always know what to expect, but I showed up with one consistent question:


“Who buys the safety vests for your company?”
It was during these sessions that I discovered a critical piece of knowledge: many companies have in-house buyers specifically assigned to safety gear and uniforms. They aren’t always easy to find on a website or directory. But they exist — and they matter.


Persistence Pays Off
Armed with this new understanding I began adjusting my approach. I stopped chasing general contact emails and instead focused on learning how procurement departments operate. I listened. I asked questions. I introduced myself at supplier diversity events and kept showing up.


Each interaction became an opportunity to learn, refine, and build relationships. And slowly but surely, I started to break through.


Today, my company partners with organizations that value not only safety, but innovation and worker well-being. The journey hasn’t been easy, but it’s been worth it — because every vest we produce has the potential to protect someone’s life."


RCBCC: Tell us about the work R Cool Safety Vest do. What types of services or products do you offer?

RF: "We offer Hi Vis Safety vests and sportswear Tee Shirts with a Design Patent that houses a cooling component."


RCBCC: Who would you say is your primary audience or client base? Who are you most passionate about serving?

RF: "R Cool Safety Vest primary audience are traffic flaggers, vegetation, airport personnel, security, engineers and runners."



RCBCC: Community engagement seems to be a strong part of your mission. How has your business contributed to or connected with the local community?


RF: "We have donated Flemming Heart hearty Vegetable Soup to Los Angeles mobile clinic and track apparel to junior Olympic runner."


RCBCC: What role do you believe small, minority-, and women-owned businesses play in driving economic empowerment and long-term growth?


RF: "A small, minority & women -owned businesses create opportunities that offers innovative concepts which builds economic development."

RCBCC: How do you stay connected with — or actively support — other local entrepreneurs, especially those from underserved or underrepresented communities?

RF: "Meeting other small, minority women- owned business is essential, every event creates a new opportunity to connect through on-line courses, pre-bids meeting, constructions and community base organization."


RCBCC: Can you share how you first got involved with the Regional Cal Black Chamber of Commerce – SFV?

RF: " Volunteered my skills set on Regional Cal Black Chamber SFV events."



RCBCC: What has your experience with the RCBCC Chamber meant for you personally or professionally? How has it helped shape your journey?


RF: "The RCBCC Chamber is committed to placing small business in front of opportunities and partnering with community resources to place small business at the table for success."


RCBCC: What advice would you offer to new or aspiring chamber members who are just getting started?


RF: "Advice to New Entrepreneurs: If you’re just getting started, especially in a competitive B2B or government space, remember this:

• Don’t just market your product — learn how the system works.

• Ask the hard questions in the right rooms.

• Never be afraid to introduce yourself.

• And above all, keep showing up.

Because sometimes the first sale doesn’t happen in a showroom or pitch deck — it starts in a small conference room where you ask one powerful question that opens the next door. "


RCBCC: Looking ahead, what are some of your goals for R Cool Safety Vests & Flemming LLC and/or your own professional development?

RF: "Our future goal is to successfully secure contact with a prime as sub-contractor providing R Cool Safety Vest for the transportation for the Olympics"


RCBCC: Do you have any exciting projects, events, or initiatives coming up that you can share with us?

RF: "We are excited to attended 2025 DoD Northeast Regional Council Conference & Matchmaker."

RCBCC: Finally, any words of encouragement or insight you’d like to offer to those navigating their own path in business?

RF: "It wasn’t easy. It took patience, persistence, and showing up — again and again. But I learned one of the most valuable lessons in business: “It’s not just about having a great product — it’s about knowing how to position it in the right room, in front of the right people."

RCBCC: Before we wrap up, how can people follow your journey, connect with you, or purchase and support the work you’re doing through R Cool Safety Vests?


RF: "You can contact us at fineart55@yahoo.com, call us at 860-212-3926 or visit our shop at www.flemmingllc.com/shop/"





Contact FLEMMING LLC & R COOL SAFETY VEST












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